Founder coaching: what it costs and who it fits.
Published founder coaching offers include $575 a month for weekly 30-minute calls and $6,997 for a six-month package. GameTape turns recorded meetings and observed Mac work into a daily debrief you can bring to those sessions. $95 a month; human coaching is separate.
Best for: startup founders on a Mac who pay for their own coaching.
You choose which meetings to record. Meeting audio goes to a transcription provider; screenshot fallbacks use an AI provider. Review capture and privacy controls.
Choose the support behind the price.
These offers serve different problems. Use them to shape your questions.
Commit Action
Business Coaching: $575/month, monthly billing.
Weekly 30-minute calls. SMS and WhatsApp support included.
Cancel anytime; 30-day guarantee. Annual pricing differs.
Provider source · Accessed 2026-10-19.
Kerri Burchill, PhD
Senior executive: six-month coaching package: $6,997 for six months.
Sessions, duration and between-session support: not specified in the cited PDF. Ask the provider what the package includes.
2025 published offer, still accessible. Reconfirm currency, inclusions and cancellation before booking.
Provider source (2025) · Accessed 2026-10-19.
Jess Todtfeld / Success in Media
Executive Presence Coaching: $1,000–$15,000 stated engagement range.
Virtual sessions or in-person intensives; scope by quote. Follow-up and between-session review depend on scope.
Provider-stated range; request an exact quote. Cancellation not specified on the cited page.
Provider source · Accessed 2026-10-19.
Selected examples from published offers. Confirm currency, taxes and current terms with each provider. Download all eight offers and the sampling method (JSON).
Compare coaching costs and session arithmetic before you commit to a package.
Bring a moment you can examine.
A coach can help you interpret a difficult exchange. Start with what each person said, then separate that record from what you think they meant.
Carole Robin's conversation with Lenny Rachitsky explores how behavior affects relationships. Ask how the exchange landed. Your intent is only part of the story.
Use the meeting record to recall the exchange. Ask the other person how it felt to them.
Source: Carole Robin on Lenny's Podcast.
From your working day to your next move.
Record the work. GameTape observes supported work on your Mac and the meetings you choose to record.
Keep the details. Return to decisions and commitments in your recorded meetings.
Review the moment. Your morning debrief connects observed work with your goals and suggests something to try.
Bring it to coaching. If you have a human coach, choose a debrief to discuss. Human coaching sessions are separate from the subscription.
Who founder coaching fits.
Use GameTape to review customer calls, team decisions and follow-ups on your Mac. If you need help with cofounder tension or a new leadership role, ask a human coach about that experience.
You choose what to share from your tape. GameTape has no board or cofounder reporting view.
Preston Silverman and Arun Agrahri built GameTape to review their own work. More about us →
A promise with enough detail to review.
In the meeting: “I will send Acme the pricing doc by Thursday.” The useful details are the action, the recipient and the deadline.
Ledger · Illustrative
Scheduled
Send Acme the pricing doc by Thursday
At the next review: Check that Acme received the document. Editing the draft does not count as sending it. If the record shows no delivery, ask what happened.
Where a human coach still wins.
A human coach can rehearse a hard conversation with you and challenge the story you tell yourself. Ask about experience with founders at your stage and the kinds of decisions you face.
Some coaches offer messages, stakeholder interviews or feedback on work between sessions. Ask what the engagement includes and how you will judge progress.
Bring a moment from your GameTape debrief to the session and decide what to try next.
You control your tape.
GameTape uses macOS accessibility for text observation. A screenshot fallback for unsupported surfaces goes to our AI provider for description, then is deleted. No screenshot reaches GameTape servers. You choose which meetings to record and can pause observation. See how →
Straight answers.
Some providers publish prices; others quote for the engagement. Commit Action lists business coaching at $575 per month with monthly billing. The examples above show other scopes and terms. Compare the work included and confirm the full price before booking.
Agree on a cadence that fits the problem. Commit Action's business plan lists weekly 30-minute calls plus message support. Other engagements differ. Ask for session count, length and between-session access in writing.
Choose a concrete problem and a budget the company or your personal finances can sustain. Ask how the coach would help and how you would review progress. Another founder's results will not predict yours.
The labels overlap. Founder coaching often addresses the move from building to leading and the challenges of working with cofounders. CEO coaching may focus on the board and executive team. Ask whether the coach has relevant experience at your stage.
A human coach can challenge your interpretation and help rehearse a hard conversation. GameTape adds a daily debrief from your observed work. You choose which moments to share and discuss with a coach.
7 days free, then $95/month. Cancel anytime.