How much does executive coaching cost?
Executive coaching cost depends on the package. Published examples: $300 an hour or $1,000 for four sessions in a 2023 rate sheet, and $6,997 for six months in a 2025 sheet. Confirm current terms with each coach. GameTape is a separate $95/month Mac app for daily coaching debriefs from recorded meetings and observed work.
Best for: founders and executives who pay for their own coaching and want a daily debrief between sessions.
You choose which meetings to record. Meeting audio goes to a transcription provider; screenshot fallbacks use an AI provider. Review capture and privacy controls.
What executive coaching costs.
A session, a retainer and a full program buy different things.
Jennifer Bellingrodt, Psy.D.
Executive Coaching: $1,000 prepaid for four sessions.
Four weekly 60-minute sessions. Between-session support not specified in the cited PDF.
2023 published offer, still accessible. Reconfirm price and cancellation before booking. Standalone hourly rate starts at $300.
Provider source (2023) · Accessed 2026-10-19.
Kerri Burchill, PhD
Senior executive: six-month coaching package: $6,997 for six months.
Sessions, duration and between-session support: not specified in the cited PDF. Ask the provider what the package includes.
2025 published offer, still accessible. Reconfirm currency, inclusions and cancellation before booking.
Provider source (2025) · Accessed 2026-10-19.
Jess Todtfeld / Success in Media
Executive Presence Coaching: $1,000–$15,000 stated engagement range.
Virtual sessions or in-person intensives; scope by quote. Follow-up and between-session review depend on scope.
Provider-stated range; request an exact quote. Cancellation not specified on the cited page.
Provider source · Accessed 2026-10-19.
Selected examples from published offers. Confirm currency, taxes and current terms with each provider. Download all eight offers and the sampling method (JSON).
What drives executive coaching cost.
Five things set most of the price. Ask about each one before you compare quotes.
Sessions. Ask for the number, length and cadence. A monthly fee alone does not tell you how many hours you get.
The coach’s training and experience. Ask which ICF credential the coach holds. An ACC needs 60+ hours of coach-specific education and 100+ hours of coaching experience, a PCC needs 125+ and 500+, and an MCC needs 200+ and 2,500+.
Format. A single video session costs less than a full-day intensive with follow-up sessions. Success in Media publishes $1,000 to $15,000 for its executive presence work, depending on scope and format.
Scope. Ask whether the fee includes assessments and stakeholder interviews. Ask about minimum terms and what ending early costs.
Support between sessions. Some plans include messages between calls, so ask who responds and how quickly.
Sources: ICF credentials overview and Success in Media, both checked 19 October 2026.
Two ways to read a quote.
Jennifer Bellingrodt's published package lists four one-hour sessions for $1,000 paid in advance. That is four scheduled hours at $250 each. The rate sheet dates from 2023, so confirm that the offer still applies.
Kerri Burchill's 2025 rate sheet lists a six-month senior-executive package at $6,997. Dividing by six gives about $1,166 per month. The sheet gives no session count, so you cannot calculate an hourly rate.
Arithmetic from the provider documents above.
Write down the total fee, scheduled hours and included support for each offer.
Set a result you can check.
Pick a problem before you pick a package. You might need to delegate a decision, give overdue feedback or handle a board question with more clarity.
Then write down what that problem costs you now: a decision that keeps slipping, feedback you keep postponing, a hire that is not working. The six-month package above works out to about $1,166 a month, so weigh that fee against the hours and money the problem costs you each month.
Agree on what progress would look like and when to review it. A later conversation, a colleague's feedback or a completed handoff gives you something concrete to discuss.
Your team and circumstances change during an engagement too. Before you credit the coaching, ask what else changed.
Make follow-up part of the work.
Marshall Goldsmith's stakeholder-centered model asks leaders to choose a behavior, involve colleagues and return for feedback. The follow-up checks how the change lands with other people.
Ask your coach how you will review what happens between sessions. Messages, observations and stakeholder feedback can all feed that review.
GameTape adds a record of your observed work to that conversation. You can bring a specific moment instead of reconstructing the whole week.
Framework: Marshall Goldsmith, Stakeholder Centered Leadership Model.
A promise with enough detail to review.
In the meeting: “I will send Acme the pricing doc by Thursday.” The useful details are the action, the recipient and the deadline.
Ledger · Illustrative
Scheduled
Send Acme the pricing doc by Thursday
At the next review: Check that Acme received the document. Editing the draft does not count as sending it. If the record shows no delivery, ask what happened.
Where a human coach still wins.
Choose a human coach for live feedback and rehearsal.
A human coach can challenge your interpretation and rehearse a hard conversation with you. Choose someone whose experience fits your situation. A recording alone cannot tell you how the other person felt.
Some coaches offer support between sessions and gather feedback from colleagues. Ask how they learn about your work.
GameTape turns supported work on your Mac into a daily debrief. Choose a moment to share at your next session.
Ask your coach what you could try in a similar situation next time.
How to choose an executive coach.
Choose the coach first, then ask the questions that turn their offer into a number.
Check the credential. Look the coach up in ICF’s Verify a Coach tool. A credential confirms training and hours, but it does not tell you whether the coach fits your situation.
Look for experience with your problem. Ask who they usually coach, because a founder raising a round and a vice president inside a large company need different experience.
Try a short introductory call. Bring one real situation and watch how they work on it, and notice whether they ask questions first or jump straight to advice.
Ask how they track progress. A good answer names what you will review together and when.
Be wary of promised outcomes. Nobody can check a guaranteed promotion or revenue number before you start.
How many sessions, across how many months? Get the count and the session length in writing.
What do you bill on top? Ask whether the fee includes assessments and stakeholder interviews.
What does the coach see of my work between sessions? Ask which evidence you can bring and how you will review progress.
What does ending early cost? Check the minimum term and the refund policy.
Coaching for the whole working month.
Game film for the days you want to review.
Review recorded meetings and observed work in a daily debrief, then choose one thing to try. Use it on your own or bring a moment to your human coach.
Twelve paid months cost $1,140. Human coaching sessions are a separate expense.
- Meetings, work product, habits
- A debrief every morning
- A synthesis every week
- Built on the playbooks of leading experts
- Measured against your own baseline
- Tied to the goals you set
- Reports to you, never to your manager
- Screenshot fallbacks use an AI provider
- Pause anytime from the menubar
Already working with a coach? Bring a debrief to your next session, or see how GameTape reviews each meeting you record.
Straight answers.
Ask for the rate and the engagement terms together. Jennifer Bellingrodt's 2023 rate sheet starts at $300 per hour, or $1,000 prepaid for four one-hour sessions. That package works out to $250 per scheduled hour. It is one published example, so reconfirm it before booking.
It depends on the package. Four 60-minute sessions give you four scheduled hours. A six-month fee with no session count does not tell you the monthly hours. Ask about message support and preparation too.
Start with a problem you want to work on and agree on what progress would look like. Review specific conversations, decisions or feedback with your coach. Results depend on the engagement and your circumstances; a price or an ROI multiple cannot predict your outcome.
Business coaching often addresses the company's decisions and operations. Executive coaching focuses on how you lead. These labels overlap. Ask about the coach's experience and the work the engagement covers.
Software can supply observations and prompts for reflection. A human coach can discuss context, challenge your interpretation and rehearse a conversation with you. GameTape adds a daily debrief from observed work. You can choose which moments to bring to a coach.
7 days free, then $95/month. Cancel anytime. Twelve paid months cost $1,140. The subscription includes daily debriefs and weekly synthesis from your observed work. Human coaching sessions are separate.
A year of game film.
One day at a time.
Review your work with the same care you bring to doing it.
Start free trial 7 days free, then $95/month. Cancel anytime.